Updated: March 19, 2006

We urge you to read this Privacy Policy carefully and to check back periodically as this Privacy Policy may change form time to time.

INFORMATION COLLECTED
In the course of operating the HockeyClubhouse.com Services, we may collect two types of information about our users: Personal Information and Non-Personal Information. "Personal Information" is personally identifiable information, such as your name, address, email address, birth date and gender. Personal Information is collected by us when you choose to provide it to us when registering for, such as when you choose to subscribe to HockeyClubhouse.com. In addition, if you choose to contact any of our customer service representatives, we may keep a record of that correspondence so that we may fully address the subject matter.

Business contact information such as the name, title, business address, email address or telephone number of a business or professional person or an employee of an organization is not considered Personal Information.

"Non-Personal Information" is information of an anonymous nature, such as your Internet Protocol Address (IP Address), the domain you may have used to access HockeyClubhouse.com, the type and version of browser or operating system you may be using, and the website you may have come from and visit next. Aggregate information, such as demographic statistics of our users (e.g. average age or geographical allocation of our users), number of visitors and average time spent on HockeyClubhouse.com, is also considered Non-Personal Information. Non-Personal Information is collected or derived by us in the course of operating the HockeyClubhouse.com Services. For example, our Web servers may automatically collect Non-Personal Information which is provided through your browser or stored in a Cookie when you choose to visit HockeyClubhouse.com. Non-Personal Information is used by HockeyClubhouse.com as described here.

USE OF PERSONAL INFORMATION
Personal Information may be used by us for the following purposes:
Providing you with the HockeyClubhouse.com Services and information you have requested from us, including your use of the HockeyClubhouse.com Sites. We may from time to time use your Personal Information to contact you about changes, enhancements or similar notices related to the HockeyClubhouse.com Services;

DISCLOSURE OF PERSONAL INFORMATION
We will not sell or rent your Personal Information to anyone.
We will only disclose your Personal Information to third parties:
a. Where you have specifically given us your consent to disclose your Personal Information for a designated purpose;
b. Who are acting on our behalf as our agents, suppliers or service providers, solely to enable us to more efficiently provide you with the HockeyClubhouse.com Services. Such entities act under strict contractual controls, requiring them to maintain the confidentiality of all such Personal Information and to use such information solely for purposes related to the provision of the HockeyClubhouse.com Services;
c. As may be set out in the Terms and Conditions applicable to HockeyClubhouse.com, to facilitate the provision of such HockeyClubhouse.com Service, such as fulfilling legal requirements;
d. As required by law, including by an order of any court, institution or body with jurisdiction or authority to compel the production of information, or in order to protect or defend a legal interest; or
e. In connection with a sale of all or a substantial portion of the assets of HockeyClubhouse.com provided that the Personal Information disclosed continues to be used for the purposes permitted by this Privacy Policy by the entity acquiring the information.

LINKS TO OTHER SITES AND ADVERTISEMENTS

HockeyClubhouse.com may contain links to other websites and services. While we try to link only to sites and services that share our high standards and respect for privacy, please understand that we are not responsible for the content of, or the privacy practices employed by, other companies or websites. This Privacy Policy applies only to the HockeyClubhouse.com Services referencing this Privacy Policy.

SECURITY
You can help protect the security of your Personal Information as well. For instance, never give out your password, since this is what is used to access your Account or Registration Information. Also remember to log out of your account and close your browser window when you finish using HockeyClubhouse.com or surfing the Web, so that other people using the same computer won't have access to your information.

CHANGES TO THIS PRIVACY POLICY?
HockeyClubhouse.com may from time to time change its Privacy Policy as new HockeyClubhouse.com Services are added or old ones changed. Changes will be effective when notice of such change is posted at a HockeyClubhouse.com Site. Please check this Privacy Policy regularly for updates by checking the date of "Last Update" at the top of this document.

ACCESSING AND CHANGING ACCOUNT/ REGISTRATION INFORMATION
HockeyClubhouse.com provides you with the means to access, update, edit or delete any Account or Registration Information you may have provided to us at any time on your own by going to the appropriate page in the Account or Registration section of the relevant HockeyClubhouse.com Service, and changing or deleting such information as desired.

HockeyClubhouse.com USE OF NON-PERSONAL INFORMATION
Non-Personal Information is collected or derived by us in the course of operating the HockeyClubhouse.com Services. For example, our Web servers may automatically collect Non-Personal Information which is provided through your browser or stored in a Cookie when you choose to visit HockeyClubhouse.com.

In addition to HockeyClubhouse.com's practices related to IP Addresses or Cookies, Non-Personal Information is used generally by HockeyClubhouse.com to monitor and improve the operation of the HockeyClubhouse.com Services, to perform statistical analyses of the collective characteristics and behavior of our users, to measure user demographics and interests regarding specific HockeyClubhouse.com Services, to describe our services to third parties such as prospective business partners and advertisers and to analyze how and where best to use our resources. No Personal Information will be disclosed during these activities.

HockeyClubhouse.com may also use Non-Personal Information to inform our sponsors and advertisers as to the performance of a particular sponsorship (such as a contest) or advertisement. In such case we may disclose to those third-party sponsors and advertisers the overall aggregate demographics available regarding, for example who participated in a contest or who saw and "clicked" on an advertisement. No Personal Information will be disclosed to these sponsors and advertisers as part of this process; only information in an anonymous, aggregate form will be disclosed. Click here for additional details on HockeyClubhouse.com's practices related to IP Addresses or Cookies.

IP ADDRESSES
An IP Address is the unique number which is assigned to every direct Internet access point. Many IP Addresses can generally be associated with certain Internet service providers or large organizations. IP Addresses do not contain any Personal Information. When you, through your browser, request a web page or similar Internet information from another computer on the Internet, your browser automatically provides that computer with an IP address to which it will send the requested information.

HockeyClubhouse.com and IP Addresses:
a. Whenever you request HockeyClubhouse.com web page or certain other similar HockeyClubhouse.com content, your browser automatically provides our computers with your IP Address, to which our computers will send the requested information. Each such request is logged by our computers with information including the IP Address of the computer that requested the page and is stored by our computers as needed for the purposes described in this policy;
b. HockeyClubhouse.com may use your IP Address to display more appropriate and relevant content and advertising, such as content and advertising based on your geographic area. Aggregate information derived from IP Addresses may be reported by HockeyClubhouse.com to its advertisers and partners. For example, HockeyClubhouse.com may report to its advertisers the estimated total number of users accessing a particular HockeyClubhouse.com Site from a specific province;
c. HockeyClubhouse.com may use your IP Address to facilitate the diagnoses and remedy of a technical problem reported by you or our technical team.

COOKIES
A cookie is a small text file containing a unique identification number that is transferred (through your browser) from a web site to the hard drive of your computer. The cookie identifies your browser and will NOT let a web site know any personal information about you, such as your name and address. Since cookies are only text files, they cannot run on your computer, search your computer for other information or transmit any information to anyone.

HockeyClubhouse.com may use cookies to:
a. Monitor website usage and improve the operation and performance of the HockeyClubhouse.com Services and to make our HockeyClubhouse.com Services easier and more convenient to use. For example, cookies help us remember who you are through your browser settings so that we can offer and provide more personalized services (e.g. language preference). Cookies also allow us to save passwords and preferences for you so that you will not have to re-enter them the next time you visit HockeyClubhouse.com;
b. Measure aggregate user traffic and demographic statistics related to the HockeyClubhouse.com Services and advertisements (e.g. number of users, average time spent, average age and similar statistics). This information helps us to better understand when to update, change or offer new services and provides us with details as to the performance of third party advertisements and content. This information may be reported, in aggregate form only, to our current and prospective sponsors, advertisers and business partners. No Personal Information will be disclosed in such reports;
c. Displaying advertisements. HockeyClubhouse.com and third party advertising providers used by HockeyClubhouse.com may use cookies when serving advertisements. Click here for details on the information gathering practices of our ad serving partners.

Cookies are used on many major web sites. Most browsers are initially set up to accept cookies. If you prefer, you can reset your browser either to notify you when you have received a cookie, or to refuse to accept cookies. You should understand that while HockeyClubhouse.com does not require you to use cookies, certain HockeyClubhouse.com Services will not function properly if you set your browser to not accept cookies.

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